"The purpose of business is to create and keep a
customer."
Theodore Leavitt
"It is the customer only who creates a profit. Everything
"inside" a business is only a cost center."
Peter Drucker
"Every company’s greatest assets are its customers, because without
customers there is no business."
Michael LeBoeuf
"Goodwill is the one and only asset that competition cannot undersell
or destroy."
Marshall Field
The Level of Service to the Customer Determines the Level of
Success of the Enterprise
"Be it furniture, clothes, or health care, many industries today are
marketing nothing more than commodities -- no more, no less. What will make the
difference in the long run is the care and feeding of customers."
Michael Mescon
"20 percent or fewer of all your customers account for
80% or more of your profitable sales volume."
Mark Hanan & Peter Karp
"Never forget a customer. Never let a customer forget you."
Frank Bettger
"We view the customer who is complaining as a real blessing in
disguise. He or she is someone we can resell."
Louis Carbone
"Revolve your world around the customer and more
customers will revolve around you."
Heather Williams
"Worry about being better; bigger will take care of itself. Think one
customer at a time and take care of each one the best way you can."
Gary Comer
"You don’t build a business unless people come back."
Ralph Lauren
And Finally
"What satisfies a customer? Results."
Mack Hanan & Peter Karp
"When it comes to customer service, under-promise and over-deliver."
Paul R. Timm
"Give the customer dividends which he didn’t figure on, and you’ll have
a friend for life."
Alfred E. Lyon
"Needs usually come in clusters, not bits and pieces. The best
organizations organize themselves to satisfy clusters of customer needs."
James H. Donelly, Jr.
"Develop enthusiastically satisfied customers all of the time."
Howard Schultz
"There is only one boss: the customer. And he can fire
everybody in the company from the chairman on down., simply by spending his
money somewhere else."
Sam Walton
"My career took off when I decided to figure out what my customers
wanted, and change accordingly."
Scott Adams
