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The purpose of a business is to create satisfied customers who return again and again. The following observations remind us that in business, our customers rule, and it's up to us to treat them like royalty.

About Customer Retention

"We can achieve exceptional customer satisfaction and retention by exceeding customer expectations in positive ways."
Paul R. Timm

"Never promise more than you can perform."
Publilius Syrus

’We view a customer who is complaining as a real blessing in disguise. He or she is someone we can resell."
Louis Carbone

"Manners require time, as nothing is more vulgar than haste."
Ralph Waldo Emerson

"Good manners are nothing more than the practical application of the Golden Rule."
Loretta Young

"Customer service research says that it costs about six times as much to attract a new customer as it does to keep an existing one."
Paul R. Timm

Creating Satisfied Customers

"Act so as to elicit the best in others and thereby in thyself."
Felix Adler

"The worst sin toward our fellow creatures is not to hate them, but to be indifferent to them; that’s the essence of inhumanity."
George Bernard Shaw

"There is only one boss: the customer. And he can fire everybody in the company from the chairman on down., simply by spending his money somewhere else."
Sam Walton

"Quality service means never having to say ‘That’s not my job.’"
James H. Donnelly, Jr.

"Bad service saves money and costs customers. Good service costs money and saves customers."
Harvey Mackay

"When a man sells eleven ounces for twelve, he makes a pact with the devil, and sells himself for the value of an ounce."
Henry Ward Beecher

"Find out where you can render a service; then render it. The rest is up to the Lord."
S. S. Kresge

And Finally

"I have resolved that from this day on, I will do all the business I can honestly, have all the fun I can reasonably, do all the good I can willingly, and save my digestion by thinking pleasantly."
Robert Louis Stevenson

This page was compiled by Criswell Freeman, Psy.D.


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