Sales Training

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If you earn your living by selling things, then you've undoubtedly been exposed to lots and lots of sales training. So now that you've attended several high-powered seminars, and because you're receiving regular product updates from the home office, then you must know everything that you need to know, right? Well, not exactly. 

The art of selling things requires knowledge, and you probably have enough of that for now (although it's worth noting that you should never stop acquiring technical expertise in your chosen field). But knowledge alone does not automatically translated into commission income. Effective selling requires more. It requires mental discipline, practice, optimism, a willingness to contact new prospects, the courage to ask for the order, and the hardiness to hear the word "no" without allowing it to ruin your day.

If you're a seasoned salesperson with a long track record of success, the only sales training you probably need is the technical kind. Since products and services are changing more rapidly than ever before, you must continuously educate yourself on the next big thing. But even if you're the top producer in your company it won't hurt to begin your day with a few quiet minutes of mental preparation for the challenges ahead. These web pages are intended to help you to focus your thoughts and your energies.

But what if you're not at the top of the sales pyramid (yet)? In that case, you must make sales training a regular part of your preparation for the day's work. Self-administered sales training should be an integral part of your daily regimen.
So do yourself a favor: invest a few minutes each morning in yourself. Study these pages, but don't stop with there. Keep learning your craft, keep searching for new prospects, keep making sales presentations, and keep working to improve your presentation skills. And remember that an investment in yourself always pays big dividends. Very big dividends.

This page was written by Criswell Freeman, Psy.D.

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