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If you earn your living by selling things,
then you've undoubtedly been exposed to lots and lots of sales training. So now
that you've attended several high-powered seminars, and because you're receiving
regular product updates from the home office, then you must know everything that
you need to know, right? Well, not exactly.
The art of selling things requires knowledge, and you probably have enough of
that for now (although it's worth noting that you should never stop
acquiring technical expertise in your chosen field). But knowledge alone does
not automatically translated into commission income. Effective selling requires
more. It requires mental discipline, practice, optimism, a willingness to
contact new prospects, the courage to ask for the order, and the hardiness to
hear the word "no" without allowing it to ruin your day.
If you're a seasoned salesperson with a long track record of success, the only
sales training you probably need is the technical kind. Since products and
services are changing more rapidly than ever before, you must continuously
educate yourself on the next big thing. But even if you're the top producer in
your company it won't hurt to begin your day with a few quiet minutes of mental
preparation for the challenges ahead. These web pages are intended to help you
to focus your thoughts and your energies.
But what if you're not at the top of the sales pyramid (yet)? In that
case, you must make sales training a regular part of your preparation for
the day's work. Self-administered sales training should be an integral part of
your daily regimen. So do yourself a favor: invest a few
minutes each morning in yourself. Study these pages, but don't stop with there.
Keep learning your craft, keep searching for new prospects, keep making sales
presentations, and keep working to improve your presentation skills. And
remember that an investment in yourself always pays big dividends. Very big
dividends.
This page was written by
Criswell Freeman, Psy.D. | |
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