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In the world of selling, either you're
searching for new prospects or you're on the way out. The following quotations
remind us that if you're a salesperson, prospecting doesn't represent the life
and death of your sales career . . . it's more important than that.
The
Importance of Prospecting for New Customers…
"New prospects are the lifeblood of any business and the
key to success in selling."
J. R. Freeman
"Skill is fine, and genius is splendid, but the right contacts are more
valuable than either."
Sir Archibald McIndoe
"A growable is a customer who you are not currently growing even though
you have the capability to do so."
Mack Hanan & Peter Karp
"The purpose of business is to create and keep a customer."
Theodore Leavitt
"Make a customer, not a sale."
Katherine Barchetti
On the Need for a Steady
Stream of New Customers
"It is the customer only who creates a profit. Everything
"inside" a business is only a cost center."
Peter Drucker
"A salesman must understand the law of customer attrition: customers
inevitably drop off the books. So the time to replace lost business is before it
is lost."
George M. Kahn
"There is only one boss: the customer. And he can fire everybody in the
company from the chairman on down., simply by spending his money somewhere
else."
Sam Walton
"Every company’s greatest assets are its customers, because without
customers there is no business."
Michael LeBoeuf
"Unless you’re prospecting for new customers, you’re presiding over a
declining sales career."
J. R. Freeman
This page was
written and compiled by Criswell Freeman, Psy.D. | |
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