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Inspirational Quotations
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Why are we sometimes reluctant to make calls? Several reasons. In no particular order, they are as follows:
If you're reading this page, it's likely that you depend upon some aspect of selling to feed your family and to pay for that annual vacation to the beach (After all, there are five billion pages and the web, and somehow, you ended up on this this one. So either you're very interested in selling or your search engine sprang a leak.). And if you're not making enough calls to meet your sales goals, it's probably time to face the paralysis of Sales Reluctance head on. Thankfully, Sales Reluctance is a fairly straightforward problem to solve by using a technique psychologists call "desensitization." Desensitization is a six-syllable word that simply means the only way to become desensitized to the fear of something is by doing it. Thus, the only way to overcome the reluctance to make sales calls is to make sales calls. If this sounds suspiciously like Catch 22, it's not; it is, instead, called "doing what you know you should be doing, even if you don't feel like doing it" (and that, of course, is simply another way of describing what it means to be a responsible adult who was not born with a trust fund or a winning lottery ticket). Unfortunately, there's no other way to desensitize oneself to the experience of selling other than by selling. Reading books won't do the trick, nor will talking about selling. Even high-energy sales meeting won't fix the fear; neither will helpful web pages like this one . . . sorry). And so . . .
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