How well do you know your customer? The
answer to this question will help determine the level of your success. So if
you're in the business of selling or serving the public, keep your eyes and ears
open, and consider carefully the following quotations.
Getting to Know the Customer
"Every company’s greatest assets are
its customers, because without customers there is no business."
Michael LeBoeuf
"The worst sin toward our fellow creatures is not to hate them, but to be
indifferent to them; that’s the essence of inhumanity."
George Bernard Shaw
"Apathy is the worst evil."
Helen Keller
"To satisfy a business customer, know how that customer’s business
works."
Mack Hanan & Peter Karp
"The salesperson who wishes to succeed diligently researches his
customers and makes that information part of the presentation."
George M. Kahn
"If you want to be listened to, you should put in time listening."
Marge Piercy
"The best run companies stay as close as possible to their
customers."
Tom Peters
And Finally
"Customer satisfaction is the ultimate objective of every business."
Mark Hanan & Peter Karp
"The purpose of business is to create and keep a customer."
Theodore Leavitt
"Make a customer, not a sale."
Katherine Barchetti
This page was compiled by
Criswell Freeman, Psy.D.
