The Basics of Selling

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From time to time, every sales organization "gets back to the basics." But what are the basics that we return to? Here are some of the more notable elements of successful selling.

1. High-quality products and services that are fairly priced and that meet the customers' needs: If you're selling something that doesn't work very well, you'll run out of prospects before you run out of inventory.

2. An ever-increasing reservoir of good will within the community: satisfied customers are the best advertisement. These customers are like gold. Treat them that way.

3. Prospecting for new customers: More prospects almost always equates to increased sales revenue.

4. Increased number of sales presentations: Everything that leads up to the sales presentation is prologue; the sales presentation is the moment of truth.

5. High-quality sales presentations: Opportunities to make serious sales presentations to qualified customers are far too valuable to waste. So be prepared.

6. A renewed emphasis on closing sales: The punctuation mark on every great sales presentation is the invitation extended the customer to buy the product. Extend that invitation often.

7. A recommitment to those activities that lead directly and inevitable to an increased number of high-quality sales presentations: successful salespeople invest their their energies and time in the process of making presentations to qualified customers. Marginal salespeople are constantly distracted from from their sales duties.

Every Business Should Go Back to the Basics Every Day

"There’s so much to be done, you can get distracted and not complete anything."
Cal Turner, Sr.

"No business can do everything. Even if is has the money, it will never have enough good people. It has to set priorities."
Peter F. Drucker

"
The real essence of work is concentrated energy."
Walter Begehot

"
Trim away the useless branches and throw your whole force of power into something that counts."
Walter J. Johnson

"
God is in the details."
Ludwig Mies van der Rohe

This page was written and compiled by Criswell Freeman, Psy.D.

 

 

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